Dan Gershenson

Dan Gershenson of Caliber Brand Strategy + Content Marketing shared the proven framework he uses to help transform prospects into clients and clients in champions through “The Marketing Hourglass,” a webinar hosted by display printer Cushing. This interactive event enabled audience members to visualize and create their own “buyer’s journey” comprising the 7 phases of this tactical path after a brand strategy has been solidified. To watch the replay, click here.


Author ProVisors

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