Steve Fretzin invited Dan Gershenson of Caliber Brand Strategy + Content Marketing onto his “Be That Lawyer” podcast for a lively conversation in which the two ProVisors members discussed the realm of law firm marketing and business development. In particular, this episode focuses on building your brand – even during COVID-19 – as well as the biggest mistakes people make in their branding and social media, the difference between niching your brand and niching your business and more. Check it out here.
