I specialize in strategic communications, media relations, and editorial writing for lawyers, law firms and legal services companies. I work with small firms and sole practitioners, even those new to using public relations, to market their firms’ expertise and cases.
My specialty is working with niche practices or differentiating a generic practice from the competition. I create media experts – quotable lawyers – to satisfy the growing demand for legal commentators.
Develop communications strategies. Establish media relationships with print and broadcast journalists. Create trend stories and other article ideas to pitch to media. Promote individuals and firms for profile opportunities. Obtain writing opportunities. Write press releases. Write and edit articles. Draft marketing materials and Web site content. Create blogs and write posts. Write and edit e-books. Nominate lawyers for top lawyer lists. Obtain speaking engagements. Help create marketing videos. Book promotion.
Lawyers who hire me have these typical goals:
•Establishing name recognition to target audiences, consumer groups or other referral sources. •Increasing the caliber of their cases. •Enhancing their ability to compete in the marketplace. •Highlighting their prominence in emerging practice areas. •Promoting their expertise in previously untapped markets. •Augmenting their marketing and client development. •Generating media attention in advance of book publication. •Obtaining media attention for their cases. •Getting noticed as a thought leader or social media influencer.
